User-Generated Content is gaining importance because it offers common aspects with which people identify. TikTok A network that is rising like foam promotes a greater proximity between users as well as between audiences and brands. It has the potential to deliver higher ROI for brands and help them find and engage with more targeted audiences for their messaging. Social Commerce The operation of e-Commerce underwent an interesting turnaround, since social networks began to become an explicit sales channel. For example, Instagram allows you to link products directly in the photos.
For their part, Facebook and Pinterest also have e-Commerce features such as purchase buttons, links and calls to action, which favors “social shopping”. In addition, all these platforms favor executive email list the visibility of small brands. Personalization Without realizing it, each user generates a large amount of data while browsing the Internet or social networks; which are used by brands to personalize each offer. This constant generation of data allows for social listening, which makes it possible to know the mentions related to the brand by users. In this way it is possible to deal more effectively with customer service and reputation management. At present, personalization is mainly focused on email marketing.
It went from product segmentation to focusing a little more on user purchasing patterns, a highly functional strategy for supermarket-type e-commerce or repetitive or consumable products. Currently, more and more companies are launching into the digital world, especially in the face of this Coronavirus pandemic that has forced us to be in confinement; each and every one of them should have a Sales Funnel Manager, or what is the same, a Digital Funneler . According to the most recent studies, a significant number of companies do not identify, much less try to measure, their sales funnel, so most of their potential customers end up being real. This means that without being aware of it, they are wasting time and money.