Do you want to be clear about how to design your own ideal client ? You just have to download the worksheet , lock yourself up for a couple of hours and ask how you want that client who will accompany you in your business to be. Send me the worksheet to define my ideal client here is a real example of an ideal client to illustrate everything I have told you so far, I am going to take as an example a business with which I have worked in a course that I have been taking on online stores. In it, we had the task of defining the buyer persona of an online shoe store called sarenza.
After completing the research work, the result of your client idea is: anna is 35 years old. She is an employee of a large company, where she spends many hours, so she does not have Latest Mailing Database time to go shopping her income level is medium-high, so she has no problem spending more money on quality shoes, because what she is really buying is that time that she lacks. Having your shoes sent to your home is a great peace of mind and comfort she aspires to continue ascending within her company and to have more free time to enjoy with her family and friends, or dedicate herself taking these simple details into account, we will be able to know what type of footwear to offer you so that you feel more comfortable, safe and help you achieve your goals.
Although it seems that it does not. This works and a lot. And it doesn't matter if other types of people buy sarenza shoes. The important thing is that they direct their message to this ideal client. That is why nike, despite the fact that anyone can buy a pair of shoes, all its advertising is focused on people who practice a lot of sports. What can happen if I don't find my ideal client? What happens in the vast majority of cases is that the business ends up generating frustration for you. You create products that you think are for everyone, so your message is very ambiguous and watered down.