It s definitely the right time to use your marketing tools to build brand awareness among your customers and show them that you re still there for them during the coronavirus pandemic. This is your chance to build and strengthen long term customer loyalty. Let your customers know how you care about them and the wider community it will leave a lasting impression. Some examples of companies helping now and talking about their actions BP is offering free fuel for emergency services and grocery delivery to elderly customers. The Estée Lauder Companies is reopening a manufacturing facility that will now produce hand sanitizer for high need professionals and communities particularly frontline medical workers.
Sweet green provides meals for hospital workers and whatsapp mobile number list medical workers. Pert A Manger is offering healthcare workers free hot beverages and off food. Chipotle introduces virtual lunch breaks where up to fans can eat and socialize together. To go and contactless delivery this is how local companies stay in business In times of lockdown many restaurants and coffee shops had to quickly adapt to new rules and regulations. While some have had to close their doors entirely others are breaking new ground with pickup and contactless delivery becoming the new norm. It s about food supply not maximum profit. Uber Eats waives the delivery fee for all customers in the US and Canada when ordering from an independent restaurant. Starbucks is mainly converting its own branches in the USA to drive in mode.
It is also important that all employees receive their salary for the next days regardless of whether they come to work or prefer to stay at home. In addition first responders and healthcare workers across the US and Canada will receive free meals. Companies support each other hand in hand with their employees Employees are a company s most important allies. They are ambassadors and many of them are already reporting in their professional and private networks about what their company is doing in the crisis. People buy where they feel comfortable they often don t buy from a specific brand or from a specific company but from people they feel connected to and trust. Now as you post your news and updates on social media remember that employee posts have eight times the reach of content on corporate channels.