Both systems offer the possibility to measure conversions from campaigns. With this data you can improve your campaigns yourself or automatically. It is also advisable to use campaign tracking via Google Analytics (or another package). Because ultimately also applies to a social media campaign: measuring = knowing. Google Ads is very interesting to attract new and relevant visitors. However, it only becomes profitable if you focus on concrete goals and relevant visitors who implement your goals. For example, a purchase or a request for a quote. This is possible with Ads conversion tracking. How does Ads conversion tracking work Ads conversion tracking works through a (unique) script that you place after completing a goal.
This may sound complicated, but it's really easy. In addition, any web designer can implement such a script quickly and properly. After completing a goal, say purchasing a book, a message like “Thank you for your purchase” follows. This can be a new page with this notification or a notification that comes on the existing page where the visitor is located. When the message or page loads, it is important to activate the script. This can be done by leaving the script when displaying the message or simply placing it on the 'thank you' page. After rendering, the script sends a signal to Ads to register a conversion.
This conversion is then linked to a search query, possible banner display, advertisement, etc. This way you can see at what time, with which search query and in combination with which advertisement a conversion took place. Sales data can even be sent along with the conversion. Why conversion tracking Registering data is only useful if it is used. You use this conversion data to attract more highly relevant visitors. After all, when you know which visitors are most likely to buy, you can focus more on that.