Aware of it, for this reason it is important that there is constant monitoring of the web and social channels (naturally within a broader Social Listening strategy ) , so you can easily find and use them. But it can also be the company itself that stimulates users to create content. As? First of all, asking them explicitly, with a specific communication strategy that pushes them to respond to the proposal, or through contests and games, or again by creating certain occasions during events and shows, in which to multiply the opportunities for inspiration and interaction.
Photos classic user generated content Photos, one of the most classic User Generated Content In any case, it is always better to provide a reward for the user : it doesn't necessarily Latest Mailing Database have to be a material reward, but it can also consist in the publication of the content with a reference to the author, who therefore receives recognition (albeit immaterial) and is gratified for what he has produced. The same user will then be inclined to reciprocate these attentions. In fact, according to Robert Cialdini's principle of reciprocity, a psychological mechanism is now inherent in our culture.
Which makes us immediately feel obliged to those who have given us something, prompting us to give back what we have received: our user will therefore feel spontaneous It is natural to relaunch his content once published by the company, or he will want to create new ones. A good use of UGC: the Garda Trentino case An example of successful use of UGC? Garda Trentino , the Alto Garda Tourist Board in the province of Trento and client of Real Web , offers its fans to choose the cover of their Facebook page every month: users feel part of the community and willingly participate in the survey.