your Google Ads account, next to your email. Under Actions, click Link. How to start a Shopping ads campaign To create your first Shopping campaign with Google Ads , follow these steps: Sign in to your Google Ads account. Click Campaigns clipping path service in the menu on the left. Click the button with the + sign, and then click New campaign. Under Campaign Type, select Shopping and click Next. Select your advertising preferences : Campaign name. Merchant: The Merchant Center account that contains the products you want to advertise. Country where you are going to sell your products. Inventory filter: you only have to
modify it if you want to limit the number of products used in your campaign. Bid type you want to use. Daily budget. Campaign Priority: You only need to change this if you advertise the same product for the same country in multiple campaigns. Networks: If you want to limit the sites where your products are displayed, uncheck the box for the networks you want to exclude. Devices on which the campaign will be displayed. Specific geographic locations. Local inventory ads: You only need to modify this if you want your campaign to include products sold in local stores.
Before you can enable this option, you need to submit local product data to Merchant Center. Click Save and continue. Select the type of ad group you'd like to create: Product Shopping ad (to create individual ads) or Showcase Shopping ad (ads that show multiple related products). Enter the name of your first ad group and the corresponding bid. Click Save. Finally, you will be redirected to the product groups page , where you will find a group with all the products of the campaign. You can create more product groups with subdivisions to set more specific bids.Google Ads: from last click to data-driven