It allows you to quickly respond to crisis situations, assess the quality of customer service, product or the company's image as an employer. Thanks to this, it is possible to control market trends, map bloggers and opinion leaders, assess the media resonance of published articles, and assess the effectiveness of PR activities. Monitoring is also used in content marketing, sales activities (lead generation), scientific research and in many other areas related to content analysis. This tool also saves a lot of time. Thanks to the functional panel, you do not have to manually search the Internet and social media - it provides all the necessary data and compiles them in a transparent way in one place.
What is media monitoring What indicators does the media monitoring application provide? Internet monitoring tools process data and automatically analyze it , which allows you to obtain extensive statistics. Thanks to them, the user finds out when and where topics related to his research area were most often written about. He gets to India WhatsApp Number List know the authors of writing on topics of interest to him, as well as the words that most often occur in the context of the name of his brand or product. Thanks to the indicators of "Share of Voice" and "Share of Discussion" (Share of Discussion), he quickly learns the basic parameters regarding.
Associations with his brand. Automatic analysis of the author's overtones and gender allows you to easily identify current trends in statements. Determining the advertising equivalent and examining the range of materials allows you to measure the effectiveness of activities. The technology also allows for the study of content contained in social networking sites, such as: Facebook, Twitter, Instagram, YouTube, Pinterest or Vimeo. Content written by Internet users on social forums is extremely valuable in analyzing their moods in a given context.