Nothing more wrong! Thanks to automation even small online stores can use the potential of omnichannel. Modern systems make setup dispatch and operation so easy that even without dicat marketing departments you can easily start using the potential of multi channel communication. In the group of small and mium siz companies we often see a combination of two channels email marketing and SMS sending. How to combine SMS and email campaigns First of all you ne to consider the specifics of the channels. Email is good for transmitting longer texts and graphics.
It can be us quite regularly e.g. once a week and read comfortably at any time. Emails are very easy to filter and archive so customers are us to it and have no problem with regular communication. By contrast SMS is a short text only channel. This enforces a character limit. Customers also often treat it as more private and dicat to important Taiwan WhatsApp Number List matters this positively translates into greater openness. With appropriate marketing consents you can of course send bulk text messages with offers and sales but try not to abuse this method of contact. Some bulk SMS systems include intelligent automation features. For example you can only send SMS to people who will not receive or open the email.
Another option is a special SMS only for those who open the email e.g. a reminder about the offer deadline or sending a discount code also to the phone. Thanks to such intelligent scenarios and contextualization you will avoid being perceiv as an overly pushy company. At the same time you will increase the effectiveness of your campaigns by reaching customers regardless of what channel they currently have at hand. omnichannel ecommerce An example of using omnichannel in e commerce When you run a sale start by sending out an email marketing campaign.