That's pretty much the best thing you can have as a marketer. Email is one of the most converting channels. This proves e.g. B. also this study . Why? Because email is a personal medium. Email is much more intimate. Much closer. And that's where you bond with your audience. Provide (according to the law of reciprocity ) a free guide, an e-book or a small e-mail course. In general, always deliver more value than you get. If you do everything right here, you will create a rock-solid relationship with your potential customer. This is the perfect basis for later selling.
And then? Sell with a sales text You have a strong relationship with your audience. You always deliver more value than you take. Basically, you don't take anything. But relationships are give and take. That's why Lars Leser feels a bit guilty. He only takes. But he gives nothing. After a while you Israel phone number list offer a product or service. This helps him to solve his biggest problem or to fulfill his deepest desire. And, he already feels a bit guilty. You then let them know via email and direct them to a page with your sales text . You then go into the emotional elements first and then conclude with logical arguments . Complete. You've already made your first sale... with the help of your blog. Congratulations! And always remember.
That was the sales process for just one reader. We are on the internet. That's why Lisa Leser (unfortunately not related to Lars Leser), Robert Reader and Karl Kunde all go through the same sales process. Very, very smart. Conclusion Do you absolutely have to go this “long” way? No, not necessarily. But I guarantee you won't sell as much then. You will help fewer people. And don't make the world a better place. Better follow my proven path.