The stock market has a slight downward trend would not sound so tempting. And the boy wouldn t have a penny. The right choice of words in the right order can make a difference. 2. I studied enticing headlines Probably during the same period in 1920 Claude Hopkins was studying American salespeople and applying their best tricks to the print medium to reach a wider audience. Now I ve taken the nearly 100 year old copywriting tricks and rules of legends like Claude Hopkins David Ogilvy and John Caples and applied them to modern blogs to reach an even wider audience even faster.
I m in so deep even deeper and I need a time machine. Unfortunately I haven t. 3. Copywriters know which headlines work Henry Ford once said I know half my advertising is wasted money. I just don t know which half. The old copywriters didn t have that problem. You knew exactly which half didn t work. These old hands have Russia phone number list systematically tested their letters and advertisements against each other. They vet made it a scientific process and perfected compelling headlines. And which ones don t. And I ll bet you they had to deal with exactly the same claims back then as they do now. But strangely enough these headlines still work. mumbo jumbo Magic Rather not like that.
Enticing headlines work Enticing headlines work because of one small but pretty much all important reason human psychology . Whether you want to admit it or not We humans haven t really evolved in the last 100 years. We re still pretty primitive. We still make our decisions emotionally . And rationalize them later . We are still afraid of everything possible and we protect ourselves. And we are still driven by greed and wanting more of what we already have. That won t change any time soon either. That s how we humans are wired. This is why the clickbait headlines from Upworthy and Co. also work. Nilay Patel describes it very nicely here Upworthy s headlines work because it s a quiz.