Optimized website Basic steps to set up a website 1. SEO (SEARCH ENGINE OPTIMIZATION) They are those actions and objective keywords, for which our company wants to appear in a search engine. Most of the companies focus on optimizing their pages, mainly targeting Google , as it is the most used search engine in the world. Very often, the Mountain View company modifies its search engine algorithms. That is why we must be up to date and thus keep our website optimized for SEO , based on 3 fundamental pillars. The first of these is the Content , which will determine to a greater extent the position of our page in the search results.
Because Google is capable of analyzing each page to determine whether or not the texts, images or videos we use are relevant, with respect to the originality and quality of the content executive email list we use. Next is Page Optimization , which refers to all the technical aspects that are necessary for us to appear in a good position in Google results. Some of the basic aspects that we must comply with are: Our tags must be consistent and contain the keyword that interests us. The website, and therefore the page, should load as quickly as possible. Our website must adapt to any type of computer screen or mobile device, that is, it must be responsive.
It is also important that the site is encrypted, using the HTTPS protocol. Finally, the last pillar for our website to be optimized for SEO has to do with Links . Google uses them to determine the quality of our page and its relevance to the keywords we use on it. Therefore, the more quality websites we link to ours, the better it will be for our SEO positioning. 2. OPTIMIZE TECHNICAL PERFORMANCE The ease with which users can interact with our content will depend on the technical performance of the web we have. For this reason, it is a determining factor if we want to appear in Google search results. In this sense, optimizing the speed of the website is the first thing we should work on within technical performance issues.