This is done by keeping track of each new or potential customer. For example, if a user clicks on your business promotional email, they will be sent a specific piece of content and assigned a certain stage. VIDEO Build your Customer Journey Map from scratch Discharge 3. Understand the motivations of the public Each of your target audience segments is guided by different motivations and values. Some clients put quality above price, while price will be the main criteria for others.
You'll need to use forms and big data analytics tools to determine the average search history, purchase frequency, and online shopping experiences of shoppers. 4. Collect quantitative data on customer behavior With the previous stages that we have whatsapp list mentioned, companies will be able to start obtaining qualitative data about their clients. From what you think to what you base your choices on. However, for objective analysis we need hard numbers to back up the claims .
The easiest and most transparent way to obtain quantitative data is by analyzing visits and page views of a web page, activity on social networks , conversion rates and product updates. You can rely on Big Data and machine learning tools to convert this information into visual reports. 5. Unite quantitative and qualitative data Qualitative and quantitative data may not always agree. For example, users might indicate that Instagram is their favorite way to get updates about the company, but statistics show higher engagement through email marketing campaigns .