As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscriber Special leads s into lifetime customers. Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way Special leads forward? Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater
ROI than bulk emails. In fact, Experian reports that the average Special leads revenue per transactional email is two to five times greater than standard bulk emails and that they have almost eight times the open and click rates. Yet, out of all marketers, only 40% are using transactional emails. The Components of a Transactional Email A transactional email, otherwise known as an Special leads operational email, is essentially a personalized email that’s system-triggered Special leads by a subscriber’s unique behavior during an online transaction (registration, form-fill, purchase, etc.).
Here are a few best practices to consider as you’re developing you Special leads r transactional email campaign: Send it from a recognized ‘From’ address. No one likes seeing emails from firstname.lastname@example.org. Use a subject line that clearly summarizes the purpose of the email. Avoid adding promotional language in the subject line or your email could be flagged Special leads as spam. Write copy that acknowledges and thanks the subscriber for their activity and conveys excellent customer service.