These links may be navigational clones of your primary site to help create familiarity with users between the site and the email. Phone Number List They may be links to social network elements that you want to persistently promote. They may also be links to customer service or other pages Phone Number List on your website that provide information that users consistently search for.
Designing your email template with these types of persistent links can dramatically improve your click-through rate. The information or pages Phone Number List that the links drive to are content or destination pages that you've identified as high user interest. In addition, these persistent Phone Number List or permanent links also increase the number of links in email , which, in turn, increases the number of opportunities that your Phone Number List readers Phone Number List have to click through. There's really no downside! The same rules Phone Number List apply to persistent or static links as well. Don't trap them in images.
This is true even if you are trying to clone your Phone Number List website navigation within your email template and the navigation on the website uses images. Make a temporary Phone Number List presentation adjustment Phone Number List and design something "close" to your site's navigational structure that uses text instead of images.