Above-average business volume from non-locals, according to the data. I apply these numbers very broadly for illustrative purposes, but I think the point is clear: non-local customers are important and can be a significant part of business. So how should local businesses approach Germany Phone Number List local search strategies for these non-local customers? Below, I look at some trends in how non-local visitors conduct local searches and give seven tips on how to make sure Germany Phone Number List you're doing what you can to get found and attract business from that. Group of valuable customers. 1. Non-local travelers are likely to use broad search terms travelers are more
Likely to cast a wider net in their search for local stores and services. Being less familiar with their choices or preferences, they are more likely to engage in exploration and discovery and search more broadly. So, contrary to the oft-cited recommendation to use long-tail keywords, you need a broad keyword strategy. I've also touted long-tail keywords to help escape competition Germany Phone Number List for those high-traffic broad keywords that make paid search an Germany Phone Number List expensive proposition for many local businesses. So for this non-local audience, it may make more sense to use organic seo strategies rather than paid sem for these broader search terms. 2. First page serp and ctr are overrated for expanded discovery local search with google narrowing
Down local search results to its 3-pack (listing three local business results), it can seem nearly impossible to get on the first page. The good news is that success may not require first page rankings. I know there are loads of articles and stats out there boasting that no one Germany Phone Number List clicks through to results after the first page, but these aren't always the most relevant in local search. These statistics apply to search engine results and clicks on the website linked by Germany Phone Number List this result. When it comes to local search results, location and therefore maps rule. It is the most used feature of mobile devices while travelling, with 81% of connected travelers